Sephora, Drugstore-Brands & The Proverbs 31 Woman

Whatever your opinion of the “Proverbs 31 Woman” is, I feel as if we can all agree that she is prudent with her money. That she’s a good steward of her family’s finances–with what God has provided to her for the benefit of her family.

There are parts of the Proverbs 31 Woman that I reflect well, but I fall short on most it (don’t we all?). The thing that’s really stuck out to me recently is the bit about ‘using her money to plant a garden, and with the profit, buying a vineyard’ (totally paraphrased). I’m definitely not turning my money into more money. I have a couple of plans for that, but before I get there, I’ll admit something else: I could probably spend less money on makeup. Like, a lot less. Before I worry too much about turning my money into more money, I should probably become a better steward of what I already have.

Name-Brand Devotee

I generally consider myself a low-maintainence type of gal, but the fact is, the only two locations I can purchase my preferred brand of makeup are Sephora, and, well, the internet. I really enjoy being well educated on cosmetics–I could easily lecture extemporaneously about the pros and cons of most of the brands carried by Sephora for an hour–but I can’t help but see all of the bargain-priced drugstore brands and feel like an idiot for not saving my family a ton of money by simply switching to something more common. Yes, you get what you pay for (especially with cosmetics), but I have to believe that with everything I know about cosmetics (and the chemicals they’re comprised of), I could find some kind of affordable alternative to Laura Mercier. (The primary ingredient in her setting powder is talc. Talc! That stuff shouldn’t cost me over $30!)

Drugstore-Brand Diva?

That all being said, I need your help. I’d like to become a drugstore-brand diva, but after wandering through Target I was positively overwhelmed. Ask me to compare/contrast Nars/Smashbox/Dior/Laura Mercier, and I’m totally your girl, but I have NO idea what the differences are between Cover Girl, Maybelline, L’Oreal, Revlon, Neutrogena, etc.

I’d like to begin my transition to drugstore brands by switching out both my Laura Mercier tinted moisturizer and loose setting powder. If you know me at all, you know that I SWEAR by this tinted moisturizer. I spread the gospel of this moisturizer freely and with abandon. I truly, with all of my little heart, believe there is nothing on this planet that can rival Laura Mercier’s tinted moisturizer…but I’m gonna try anyway. I’m far less passionate about the setting powder. I’m pretty sure I can find a drugstore brand to replace this with lickety-split.

My first inclination is to look to Aveeno’s new tinted moisturizer as a replacement, but like I’ve said already–FAT CHANCE. If I come back with anything good at all to say about it, you’ll know that it’s legitimately good. 🙂

Hedging My Bets

And before I embark on this embarrassingly scary and somewhat silly journey, I’d like everyone to know: If I can’t find a replacement for my tinted moisturizer, then, well, WHATEVER. It’s not like we’re eating Hamburger Helper over here (that’ll happen over my cold dead body). I’ll find another way to pinch my pennies. 🙂

Thank you thank you THANK YOU for your wisdom. And for not laughing at me for being such a priss about makeup. (Or for at least keeping your laughter to your darnself.)


(If you help yourself to the ‘Helper, we’re still cool. I just can’t eat it.)

Leave a comment


  1. Leslie

     /  October 31, 2011

    I’m actually trying to do the same thing. I looooove Laura Mercier tinted moisturizer and her translucent powder. But, they are starting to eat into the budget. What cheaper alternatives did you find?

    • Unfortunately I still haven’t found a replacement for the tinted moisturizer. :/ But I’ve been using Almay’s “nearly naked” loose setting powder, and it works just as well as Laura Mercier’s. And it’s only $11, which is a decent deal. If/when I find a new moisturizer, I’ll post about it. Until then, I’ve been only wearing regular old moisturizer during the daytime, since the only one who sees my face is my kiddo anyway. On the bright side, I’m learning to love my bare skin, imperfections and all. 🙂 Have you tried any other tinted moisturizers?

      • Leslie

         /  November 4, 2011

        Thanks so much! I’ll go out and buy the Almay powder this weekend and give it a try. I haven’t really tried any drugstore brands, yet. I was just looking around to see what people reccomended before I gave it a try. I’m pretty hooked on the tinted moisturizer–if there is no “perfect” replacement–I’ll probably keep using LM. But, it seems insane to be using 30 dollar powder, if there is something that’s almost as good!
        Thanks for your suggestions, I appreciate it!

        If I come across another tinted moisturizer that I like–I’ll let you know!

  1. Yahoo article: 6 cheap and Chic Body Products at the Drugstore « Inexpensive Beauty

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