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Dove Recognizes that Fathers are Not Inept, Mouth-Breathing, Man-Children

Join me in having a cleansing, happy-cry at your desk, won’t you?

This is such a beautiful advertisement. I don’t know about you, but as a wife, and mother, and human being, I am sick to death of seeing dads (and men in general) portrayed as inept, mouth-breathing, man-children in media. The ad above? That’s more like it. And it’s sad that it should stand out so much, don’t you think?

Is it possible that maybe (just maybe) our culture is ready to acknowledge fathers as true partners in parenthood, and not inept babysitters of their own children? Gosh, I hope so. It’s about time. Round of applause to Dove for once again pushing advertising in a more positive, healthy direction!

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