MacWorld 2012

So I write something totally graceless and somewhat mean, and then I let it sit there as the top post on my blog for three weeks? Yeah, that’s how I do.

Life in Beanland (is that what I’m calling it now?) has been– you guessed it –pretty busy. Which I’ve grown to detest writing, because, let’s get real here: whose life isn’t pretty busy? This is not something new. Things are always go go go around here, but especially lately because I spent a few days planning (and taking) a trip up to San Francisco to attend MacWorld (an annual Apple expo), for work. I went last year, too, but I’m not sure I blogged about it, so this might be the first time you’ve heard of it.

MacWorld 2012 was similar to MacWorld 2011 in the basic structure of the event, but different in the sheer amount of speaking that I did. Not in any official capacity, but to individual attendees. iFixit has always been hugely popular at MacWorld, but “MJ from iFixit” has experienced a sudden and somewhat surprising surge in popularity. People like putting a face to the name, and I realize that, but I was not prepared to be recognized by and engage with so. many. people.

So our audience is much bigger than I understood, and more people have seen/used our content than I realized, and I’m totally humbled by the quality of people I got to talk to. I’ve rarely met such thoughtful, polite, excited folks, aside from Nerdfighters and girls with Bieber-fever. (Did I just compare fans of iFixit to those afflicted with Bieber-fever? Boy, did I.) And I talked so much with people about their experiences with iFixit, and their love of fixing stuff, and their total devotion to our tear-downs (“even if someone else beats you guys to it, I don’t look at it, I just wait for you to publish yours”) that I lost my gosh-darn voice. Wow!

So thanks MacWorld for being a great host (again), and for being a place where I can almost certainly take a picture with Sinbad.

And thanks iFixit fans for being completely awesome and fun and inspiring! Can’t wait to do it again! Here’s a short video we did with some folks at the expo: 

(And though this post is about my job, I was not paid or encouraged to write this post. I just felt like writing, okay?)

%d bloggers like this: